关键词: 学科理论, 交叉学科, 大文产教学理念, 教学创新, 综合创新能力

Abstract: Cultural Industry Management is a new, comprehensive, and interdisciplinary subject, and its system should be in line with the current situation and future aspect of China’s cultural industry. Based on China’s unique practices and prospect in the cultural industry, we need to establish new teaching system with our own features. Systematic teaching models guided by subject theories, and supported by new teaching philosophy, classroom content and teaching methods are also in need. Considering the nature of our university as one producing professionals, we pay great attention to cultivating students’ creative thinking capacity, entrepreneurship and their actual competence, so as to form the features of our major, and to nurture professional talent with creative thinking capacity. After nearly a decade of exploration, cultural planning and management is guided by the “big cultural industry” principle in its innovation. In terms of its goals, curriculum design, faculty structure, classroom content, methodology and actual practice, this major emphasizes the actual cases, so as to help students innovate, and form the features and competitiveness of this major.

Key words: Subject Theory, Interdisciplinary, Educational Concept of Big Cultural Industry, Innovation in Teaching, Comprehensive Innovation Capacity