关键词: 中国蓝染, 日本型染, 传统工艺, 图案

Abstract: Through comparing the difference between the traditional internet advertising and social media advertising in this paper, from the view of both internet brand users and individual users, analysis of the users’ self-design advertising has the advantages and characteristic of bold innovation design thinking, high speed of information transmission and real and effective feedback data under the social media platform. Summed up the conclusion of users’ self-design advertising establish good communication between companies and consumers, and assist the development of the advertising industry.

Key words: core value construction, art edification, traditional instillation, market penetration