关键词: 中国当代艺术, “新富”, 艳俗艺术, 经济精英

Abstract:

Since the reform and opening up, the rise of the "new rich" class in Chinese society has aroused people's concern and thinking about this social phenomenon. After the mid-1990s, this image began to appear in the expression of Chinese contemporary art. This paper attempts to explain the contemporary artists' formal expression of the image of "new rich" through comparison and analysis in the shaping of the art of "gaudy art" and "economic elite", as well as the reflection of the social group transmitted by the artists, also the self-identity of the artists in the process.

Key words: Chinese Contemporary Art, New Rich, Gaudy Art, Economic Elite