上海视觉

上海视觉 ›› 2019, Vol. 0 ›› Issue (2): 19-24.

• 理论研究 • 上一篇    下一篇

视觉传播中马克思主义理论教育实效性研究

高俊华   

  1. 上海视觉艺术学院,上海 201620
  • 出版日期:2019-02-20 发布日期:2020-03-04
  • 作者简介:高俊华（1979- ），女，华中科技大学哲学系，硕士。上海视觉艺术学院讲师。主要研究方向为马克思主义与当代文明。
  • 基金资助:
    上海民办高校党建与思想政治工作研究课题“视觉传播视角马克思主义理论教育实效性研究”,入选优秀成果(X2018016)

Research on the Effectiveness of Marxist Theory Education in Visual Communication

Junhua Gao   

  • Online:2019-02-20 Published:2020-03-04

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摘要：

视觉传播有着不同于文本传播的特点,视觉传播的兴起也带来人们追求可视化同时又惧怕可视化的悖论,这给马克思主义理论教育带来冲击和机遇。视觉传播与马克思主义理论教育之间形成一种双向的形塑：视觉传播带给马克思主义理论丰富的视觉资源,要求改变传统灌输式教育;马克思主义理论教育则通过对读图时代人的存在状态的关涉促进主体的觉醒,在多元的公共舆论空间起主导作用。通过研究这个双向形塑过程,分析视觉传播对马克思主义理论教育的影响,探寻视觉传播视角提高马克思主义理论教育实效性的路径。

关键词: 视觉传播, 马克思主义理论教育, 实效性, 可视化

Abstract:

Visual communication has different characteristics from that of text communication, and the rise of visual communication also brings people to the paradox of pursuing visualization while fearing visualization, which brings impact and opportunity to Marxist theory education. A bidirectional shaping is formed between visual communication and Marxist theory education: visual communication brings rich visual resources to Marxist theory and requires the change of traditional indoctrination, while Marxist theory education promotes the awakening of the subject and plays a leading role in the multiplex public opinion space through correlation of existential state of people in the age of reading pictures. By studying this bidirectional shaping process, this paper analyzes the influence of visual communication on Marxist theory education, and explores the way to improve the effectiveness of Marxist theory education from the perspective of visual communication.

Key words: Visual Communication, Marxist Theory Education, Eeffectiveness, Visualization

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