关键词: 连环画, 传播, 话语分析, 大众文化

Abstract:

With the rapid development of modern media,it has led to the advent of the new era of graph-reading in mass culture. How to understand the essence of mass culture in the critical context of contemporary Western culture is an urgent epistemological problem in the development of mass culture. Through the discourse analysis of four representative stages in the history of the dissemination of comic art, this paper probes into its cultural logic, unrealized value and ultimately unappreciated fate, in order to provide an understanding of the relationship between mass culture criticism and Chinese context, elegant culture and mass culture, and points out the academic and theoretical attitude towards mass culture, that is Public Care.

Key words: Comics, Dissemination, Discourse Analysis, Mass Culture