上海视觉

上海视觉 ›› 2022, Vol. 0 ›› Issue (2): 58-64.

• 艺术批评 • 上一篇    下一篇

在乡想城与在城望乡——从假靳东和丁真现象看深度媒介化社会的城乡互构、认知错位及网络内容生态治理之道

宁传林, 夏德元   

  1. 上海交通大学，上海 200240
    上海理工大学，上海 200093
    上海视觉艺术学院，上海 201620
  • 出版日期:2022-02-20 发布日期:2023-02-27
  • 作者简介:宁传林（1993 — ），男。上海交通大学媒体与传播学院博士生在读。研究方向为新媒体与社会。
    夏德元（1963 — ），男。上海理工大学出版印刷与艺术设计学院教授，上海视觉艺术学院全媒体传播创新研究中心学术委员会委员、高级研究员。研究方向为传播社会学，新媒体传播，文化创意产业。
  • 基金资助:
    国家社科基金青年项目“新媒介环境下灾害信息传播与媒体社会责任研究”(17CXW016)

Longing for the City Life While Staying in the Countryside and Craving for Country Life While Dwelling in the City: On Urban-Rural Inter-onstruction, Cognitive Dislocation, and the Way of Governing Online Content Ecology in a Deep Media Society from the Phenomenon of Fake JIN Dong and DING Zhen

NING Chuanlin, XIA Deyuan   

  • Online:2022-02-20 Published:2023-02-27

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摘要：

当今社会已经进入了一个深度媒介化的社会，城乡二元结构的传统社会正逐步让位于城乡一体化的虚拟社会。过去时代城乡居民往往满足于隔空想象对方的生活；如今，城市和乡村的各种文化元素同时出现在网络平台，给人一种触手可及的错觉，甚而引发人们触摸进入对方现实生活的实际行动。但在这样的虚拟空间中，生存经验迥异的人只看到彼此，而非理解彼此，城乡文化割裂并未因社会的深度媒介化而真的消失。相反，虚拟与现实的落差所导致的认知失调乃至主体迷失也带来诸多新的社会问题。为此，以实现城乡文化共生共融为宗旨的网络内容生态治理，就成为当下社会治理的重要议题。

关键词: 深度媒介化, 网络内容生态治理, 数字形象, 魅力人格体, 平台驯化

Abstract:

Nowadays, our society has been undergoing deep mediatization, and the traditional society with urban-rural dual structure has been gradually giving way to the virtual society with urban-rural integration. In the past, urban and rural residents were often satisfied with imagining each other’s lives from a distance; but currently, various cultural elements of urban and rural areas appear on the online platform at the same time, giving people an illusion of the urban life or the rural life being within reach, and even triggering them to touch and enter each other’s real life. However, in such a virtual space, people with totally different experiences only see each other rather than understand each other. The cultural divide between urban and rural areas has not really dissolved due to the deep media society. On the contrary, the cognitive dissonance and even the disorientation of the subject caused by the gap between virtual and reality have posed many new social problems. For this reason, the ecological governance of online contents with the aim of realizing the symbiosis and integration of urban and rural cultures has become an important issue in social governance nowadays.

Key words: deep mediatization, online content ecological governance, digital image, charismatic personality, platform domestication

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