上海视觉

上海视觉 ›› 2020, Vol. 0 ›› Issue (1): 71-74.

• 理论研究 • 上一篇    下一篇

疫情信息视觉传播的特点、价值与反思——基于丁香医生“实时疫情”的分析

葛永超   

  1. 四川省社会科学院, 成都 610071
  • 出版日期:2020-01-20 发布日期:2021-05-07
  • 作者简介:葛永超（1994- ）,男。四川省社会科学院新闻传播研究所硕士,主要研究方向为文化传播。

The Characteristics, Value and Reflection of Visual Communication of Pandemic Information:Based on the Analysis of Dr. DX’s "Global Pandemic Real-Time Report"

Yongchao GE   

  • Online:2020-01-20 Published:2021-05-07

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摘要：

在新冠肺炎暴发期间,疫情信息呈现出爆炸性增长的态势。媒介如何在纷繁复杂的信息环境中有效传达疫情信息,提高公众的疫情认知,影响公众的情感态度,成为时下值得探讨的问题。丁香医生“实时疫情”的推出受到公众的广泛关注和转发,并一度成为公众讨论疫情的重要信息参考。本文以丁香医生“实时疫情”作为研究对象,结合视觉传播行为概念,分析疫情信息视觉传播的特点和价值,并对其背后的数据进行批判性反思。

关键词: 疫情信息, 视觉传播, 丁香医生, 数据

Abstract:

During the outbreak of the COVID-19, the pandemic information has shown an explosive growth trend. Nowadays, amidst the complicated information environments, how the media can effectively convey pandemic information, increase public awareness of the pandemic, and affect public emotional attitudes has become a problem worthy of discussion. The launch of “Global Pandemic Real-Time Report” by Dr. DX has received widespread public attention and reposts, thus becoming an important information reference for the public to discuss the pandemic for a certain period of time. This article takes Dr. DX’s “Global Pandemic Real-Time Report” as the research object to analyze the characteristics and value of visual communication of pandemic information in the light of the concept of visual communication behavior, and proceeds to critically reflect on the data behind it.

Key words: pandemic information, visual communication, Dr. DX, data

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