关键词: 上海电视, 大众传播, 大众文化, 革新创新

Abstract:

The innovative reform of Shanghai TV has distinctive particularity of times, Chinese features, and Shanghai characteristics, which explains a new mode of media development under different systems for mass communication. The political and economic transition during the reform and opening-up period has given Shanghai TV a great opportunity. A series of innovative reforms ranging from news reforms, cultural innovations, business operation models to personnel reforms have helped Shanghai TV achieve all-round breakthroughs, thus turning itself into one of the fully functional mass media, and exerting huge social influence. Shanghai TV is a leading model of the newly emerging Chinese media.

Key words: Shanghai Television, mass communication, mass culture, innovative reform