政治经济转型时期上海电视的革新崛起

上海视觉 ›› 2020, Vol. 0 ›› Issue (1): 37-44.

政治经济转型时期上海电视的革新崛起

俞璟璐

上海视觉艺术学院,上海 201620

出版日期:2020-01-20 发布日期:2021-05-07
作者简介:俞璟璐（1947- ）,女,美国。毕业于美国华盛顿大学传播学博士,复旦大学新闻学硕士,夏威夷大学传播学硕士。工作单位为上海视觉艺术学院文化产业研究所,研究员。研究方向为文化产业,新闻传播等。

On the Innovative Reform of Shanghai Television in the Political and Economic Transitional Period

Jinglu YU

Online:2020-01-20 Published:2021-05-07

摘要/Abstract

摘要：

上海电视的革新具有鲜明的时代性、中国特色和上海特点,为大众传播研究显示了一个不同体制下传媒发展的新模式。改革开放时期的政治经济转型赋予上海电视重大的机遇,从新闻改革、文化创新、商业运营模式到人事改革等诸多方面一系列的改革创新,使它实现了全方位的突破,从而成为社会功能齐全的大众传媒,具有巨大的社会影响力。上海电视是中国传媒崛起的一个具有引领性意义的典范。

关键词: 上海电视, 大众传播, 大众文化, 革新创新

Abstract:

The innovative reform of Shanghai TV has distinctive particularity of times, Chinese features, and Shanghai characteristics, which explains a new mode of media development under different systems for mass communication. The political and economic transition during the reform and opening-up period has given Shanghai TV a great opportunity. A series of innovative reforms ranging from news reforms, cultural innovations, business operation models to personnel reforms have helped Shanghai TV achieve all-round breakthroughs, thus turning itself into one of the fully functional mass media, and exerting huge social influence. Shanghai TV is a leading model of the newly emerging Chinese media.

Key words: Shanghai Television, mass communication, mass culture, innovative reform

俞璟璐. 政治经济转型时期上海电视的革新崛起[J]. 上海视觉, 2020, 0(1): 37-44.

Jinglu YU. On the Innovative Reform of Shanghai Television in the Political and Economic Transitional Period[J]. SHANGHAI VISION, 2020, 0(1): 37-44.

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