关键词: 移动营销, 网络服装品牌, 推广策略

Abstract: Currently, with the arrival of 4G and the mobile Internet era, consumption environment in China has changed. With the advancement of mobile marketing, popularization and update of mobile technologies, information sharing and communication have become more convenient. Therefore, industries, including the clothing industry, have launched an umbrella-shape mobile marketing model. Compared with the traditional promotion strategies, mobile marketing strategies of online clothing brand are safer, more convenient and interactive, allowing the customers to interact and communicate with the brands. This paper clarifies the development and features of mobile marketing, and applies these in online clothing brand promotion. The author analyzes the strategies and their advantages, so as to form a systematic new model for online clothing brand promotion. This paper tries to serve and guide the construction and development of future clothing brands.

Key words: Mobile Marketing, Online Clothing Brand, Marketing Strategy