关键词: 生成式人工智能, 电视内容生产, 电视内容产业

Abstract:

Generative artificial intelligence (Gen-AI) is emerging as a new focal point in the production of TV content. The value of this technology lies in the efficient generation and quality application of multimodal information, the elevation and value enhancement of the industry’s “smile curve”, the diversification of narrative styles, and the visualization of conceptual worlds. However, its potential risks include practical application failures, copyright infringement, and information leakage in industrialized applications, as well as the erosion of humanity and weakening of human subjectivity in content production. Therefore, it is necessary to emphasize the priority of human logic in technological innovation, implement human supervision over technology and content, and form a human-machine co-governance model where “humans are the leading force and technology is the main body”. This approach will achieve substantial improvements in content and visual forms, ensure clear copyright ownership and information security, and facilitate the return of humanity and the restoration of human subjectivity in content production.

Key words: Generative Artificial Intelligence, TV Content Production, TV Content Industry