关键词: 格式塔心理学, 中国风格, 格式塔意象, 时尚, 女装设计, 设计思维

Abstract:

The creation and transmission of Chinese imagery in traditional poetry requires both the author’s conceptualization and creativity and the audience’s understanding and imagination. This study introduces the concept of Gestalt imagery, commonly used in literary research, into the field of fashion design, exploring the key points in imagery construction of China style women’s clothing design. Through comparative analysis between Western “Chinoiserie” and China Style women’s clothing design cases, the study finds that the construction of Gestalt imagery in China Style women's clothing design requires a complementary relationship among "designer-work-audience." It must focus on whether the designer’s intention and conceptualization remain true to Chinese culture through personal understanding, emphasize “spiritual resemblance” rather than “formal resemblance” in creative details, and consider the "psycho-physical field" connection between audience and work. The transmission of such Chinese imagery relies on aesthetic education and cultural dissemination.

Key words: Gestalt Psychology, China Style, Gestalt Imagery, Fashion, Womenswear Design, Design Thinking