关键词: 设计学基础, 课程思政, 红色文化, 红色盲盒, 教赛融合

Abstract:

Red culture is an important resource for Curriculum Ideology and Politics in the college curriculum. Nowadays the consumption of blind boxes is a new phenomenon in young people’s consumption lifestyle. Red culture contains abundant content, and it is therefore a crucial part of the consumption of cultural and creative products like blind boxes. The practice of integrating ideological-political elements with the course “Basics of Design” has proved that the combination between the course features and the development of designing “red” blind boxes is an effective pathway of innovatively integrating the course into the Curriculum Ideology and Politics. The experience tells us that the way of integrating ideological-political elements with “red” heritage in the course “Basics of Design” is to focus on professional features, integrate with the ideological-political elements, improve the course objectives, and build a multi-layered and three-dimensional teaching model; visit “red” resources such as some historical sites to create a second classroom; design the “red” blind boxes by taking into consideration the elements of trend culture to demonstrate cultural confidence; embody the cultural spirit of the time, infuse the regional red culture, practice regional design, and promote the integration of teaching and competition; encapsulate the cultural essences of the era, adopt chief “red” symbols that integrate into the blind box design, and carry on the red cultural heritage; exploit the “red” cultural brand, thus introducing new ideas to the means of cultural communication.

Key words: Basics of Design, Curriculum Ideology and Politics, Red Culture, “Red” Blind Boxes, Integration of Teaching and Competition