关键词: 夹江年画, 绘画艺术, 图像隐喻, 传播研究

Abstract:

Jiajiang New Year Pictures was placed on the National Intangible Cultural Heritage Protection List in 2008. Jiajiang New Year Pictures, a kind of traditional woodblock new year pictures, together with Mianzhu New Year Pictures and Liangping New Year Pictures, are called the “Three Sichuan New Year Pictures”. The Jiajiang New Year Pictures are drawn mainly from folk customs and scenes with traditional manual techniques. The style of the Pictures is rich in color, flexible in shape, expressing humanistic style with a combination of imagination and reality, full of emotions. Hence a unique artistic charm. This paper uses the image metaphor theory to interpret the art of painting and humanistic metaphor of Jiajiang New Year Pictures, analyzes the communication difficulties of Jiajiang New Year Pictures from the perspective of communication, and proposes effective communication strategies so as to play a proactive role in the inheritance and protection of “Intangible Cultural Heritage”.

Key words: Jiajiang New Year Pictures, Art of Painting, Image Metaphor, Communication Study