关键词: “说服”叙事, 教育题材影视剧, 传播行为, 劝服传播

Abstract:

With the prosperity of educational films and TV dramas in recent years, the audience has put forward higher requirements for persuasive narrative in the works. “Persuasion” has a wide range of sociological significance, which is contained in presidential speeches, corporate training, advertising planning, ideological and political education, etc. It could not happen by itself, but through interpersonal communication. Carl l. Hovland and Denis McQuail’s Persuasive Communication Theory provides a firm basis for the communication behavior and communication effectiveness of persuasive narrative from five factors, namely who, says what, to whom, in which channel and with what effects. We are required to study how to reflect the contradictions in education by the means of visual storytelling, trigger the discussion on the growth diversity of teenagers in the Generation Z, and improve the credibility of media so as to be able to conduct widespread effective communication.

Key words: persuasive narrative, educational films and TV dramas, communication behavior, persuasive communication