关键词: 地理标志工艺品, 地方性知识, 文化菱形模型, 品牌建设

Abstract:

Many geographical indication artwares with unique qualities, fine reputations and long cultural contexts in our country have incorporated local cultural brands, cultural industry brands, and cultural heritage. However, as all producers concerned can benefit from geographical indication brands due to the modern mass production mode, their interest in maintaining and promoting geographical indication artwares has been gradually waning, so geographical indication artwares will be in danger of losing their uniqueness and being reduced to ordinary commodities. In addition, the formation of the market acceptance, influence, and the recognition and judgment of artistic value cannot “wake up” geographical indication artwares, so they are always “absent”. Therefore, well-known brands shall be built in geographical indication artwares, and in order to achieve this goal joint force shall be formed by making use of the brand added value of artware masters, and innovation shall be made continuously by meeting the needs of the times and by taking into consideration the locations, regions, and times. Geographical indication artwares should be put into the ever-growing local knowledge system in order to include cultural elements in geographical indication artwares, which will renew and further excite the enthusiasm of producers in the regions concerned to promote geographical indication brands and further enhance the competitiveness in domestic and foreign markets alike.

Key words: geographical indication artwares, local knowledge, cultural diamond model, branding