上海视觉

上海视觉 ›› 2016, Vol. 0 ›› Issue (2): 24-25.

• 艺术学探索 • 上一篇    下一篇

平面设计的双重属性

克劳斯·海瑟   

  • 发布日期:2019-10-18
  • 作者简介:克劳斯·海瑟:德国奥芬巴赫设计学院视觉传达学院院长

Dual Nature of Graphic Design

Claus Heather   

  • Published:2019-10-18

摘要: 平面设计有双重属性即图案设计和信息传递,但两者须平衡。首先是与人有关联性的信息传递,其次是关联文化的传递方式,同时是保护艺术、设计发展中的文化和身份的认同。对于相关性的问题及相关性工作能有利地互相转化,并能使别人理解是很重要的。对于设计不仅是图案设计、平面设计,时尚设计也同样如此。平面设计双重属性的前提条件是打破界限,打破艺术和设计之间的界限,打破理论和现实生活之间的障碍、模拟和数据之间的障碍,为未来带来新的生命。

关键词: 双重属性, 信息传递, 艺术和设计, 数学, 科技

Abstract: Graphic design has dual nature - pattern design and information communication, and balance is needed between the two. Information communication has three features: (1) its relation with people, (2) its relation with culture, and (3) the protection of art, as well as cultural and identity recognition in design development. It is very important to transform the related problems and work and to help others understand this.Not only pattern design, but also graphic design and fashion design follow the above principles. The premise of graphic design’s dual nature is to break the boundaries, such as the boundary between art and design, between theory and reality, and between stimulation and data. By breaking boundaries like these, we can add momentum to the future using graphic design.

Key words: Dual Nature, Information Communication, Art and Design, Mathematics, Technology