上海视觉

上海视觉 ›› 2025, Vol. 0 ›› Issue (3): 117-124.

• 教学探索 • 上一篇    下一篇

数媒专业“文创产品设计”课程工作坊教学模式的设计与实施

魏榕, 白茹雪   

  1. 杭州师范大学,杭州 311121
  • 出版日期:2025-09-20 发布日期:2025-09-03
  • 作者简介:魏榕(1984— ),男,厦门大学博士,杭州师范大学文化创意与传媒学院副教授,文创设计系系主任。研究方向为跨文化设计研究、影视理论、文创产品设计。
    白茹雪(1997— ),女,杭州师范大学文化创意与传媒学院硕士研究生在读。研究方向为电影声音理论、影视媒体创作。
  • 基金资助:
    国家艺术基金“乡村振兴主题影像创作与传播人才培训”(编号2024-A-05-075-587)

The Design and Implementation of the Workshop for "Creative Product Design" Course in a Digital Media Program

WEI Rong, BAI Ruxue   

  • Online:2025-09-20 Published:2025-09-03

摘要:

随着数字媒体艺术教育的快速发展,传统的教学模式逐渐暴露出在培养学生创新能力与实践能力方面的不足。针对这一问题,本文提出基于PBL(问题导向学习)教学法的创新工作坊教学模式,旨在解决当前数字媒体艺术专业教学中的若干问题。通过在工作坊环境中开展跨学科合作及真实项目的实践,促进学生综合素质的提升。文章首先分析了工作坊教学模式的理论基础,并探讨了国内外的实践现状,进而提出了适用于数媒专业“文创产品设计”课程的工作坊教学设计框架。通过案例分析,验证了该模式的有效性。研究结果表明,工作坊教学模式不仅能提高学生的动手实践能力和创新能力,还能增强学生的团队协作能力及解决问题能力,为数字媒体艺术专业的人才培养提供了新的思路与途径。

关键词: 数字媒体艺术, 工作坊教学模式, PBL教学法, 文创产品设计, 翻转课堂

Abstract:

The rapid advancement of digital media arts education has exposed limitations in traditional teaching approaches, particularly in developing students' innovative and practical capabilities. This paper introduces an innovative workshop teaching model based on Problem-Based Learning (PBL) pedagogy to address the challenges in digital media arts education. The model leverages interdisciplinary collaboration and real-world project implementation within workshop environments to enhance students' comprehensive abilities. After examining the theoretical foundations of workshop teaching and analyzing current domestic and international practices, the paper presents a workshop teaching framework tailored to the "Creative Cultural Product Design" course in a digital media arts program. Through this case study, the research demonstrates that this workshop model not only strengthens students' practical and innovative capabilities but also enhances their teamwork and problem-solving skills, offering fresh perspectives and pedagogical implications for digital media arts talent development.

Key words: Digital Media Arts, Workshop Teaching model, PBL Pedagogy, Creative Cultural Product Design, Flipped Classroom