关键词: 月份牌, 画面, 现代化

Abstract:

The Calender is a new type of painting that combines traditional Chinese figures in elaborate style with western brush watercolor techniques. It is an advertising poster made by foreign merchants to promote their products in commercial competition. The calendar was not only a form of visual advertising, but also reflected the modernization of Chinese society under the impact of foreign culture. Even in the transition from traditional to modern culture initiated by the impact of foreign culture, from the perspective of the painted images and the arrangement of the pictures, they do not accept the foreign culture completely and still adhere to many of their own excellent traditional characteristics.

Key words: Calendar, picture, modernization