基于文化基因分析的品牌视觉设计方法研究—

翁宜汐, 毛磊, 张孙晨, 郗乐颖

Research on Brand Visual Design Method Based on Cultural Genetic Analysis: Taking “PURE” Coffee Brand as an Example

WENG Yixi, MAO Lei, ZHANG Sunchen, XI Leying

上海视觉 . 2026, (2): 116 -124 .