关键词: 信息设计, 视觉流, 信息流, 认知

Abstract:

With the all-round competition between network information online, competing for users is the core task of online media. Empirical design methods adopted in the past no longer meet the needs of modern media. Improving the relationship between visual flow and information context is one of the keys to solving this problem. Based on the rules of visual cognition and information dissemination theory, this paper analyzes and compares data captured by eye trackers, and proposes that in the process of network information dissemination, visual flow exerts a direct effect on information dissemination. The conclusion is that in the process of network information media design, pre-setting the visual flow path helps to greatly improve the effect of information dissemination and attracts more users.

Key words: information design, visual flow, information flow, cognition