Abstract:

Cultural and creative intellectual property (IP) plays a significant role in the protection and inheritance of cultural heritage, and visual presentation is one of the key factors for the success of cultural and creative IP. This study selects the collection of modern literature from Shanghai Library as a case study, analyzes its characteristics and values, conducts research on the transformation of its cultural and creative IP, explores diversified visual presentation methods, and summarizes its successful experiences and challenges.

Key words: Shanghai Library, cultural and creative intellectual property (IP) transformation, visual presentation