SHANGHAI VISION ›› 2024, Vol. 0 ›› Issue (3): 74-81.

• Art Practice • Previous Articles     Next Articles

Development Context and Trend Analysis of Spring Festival Gala Research: A Visualization Research Based on CNKI Core Journal Articles

CHEN Yiben, QIAN Chunlian   

  • Online:2024-10-20 Published:2024-12-27

Abstract:

The Spring Festival Gala has become a typical evening program with great influence and high attention in television media due to its grand holiday scene and rich program content. This research takes CNKI core journal literature on the themes of "Spring Festival Gala" as data samples, and uses CiteSpace software to sort out the development of research on Spring Festival Gala, comprehensively grasping the trends of research on Spring Festival Gala over the years. The research found that the research objects of the Spring Festival Gala continuously expanded from the Spring Festival Gala of CCTV to the evening programs held by provincial-level satellite TV and local media, as well as online media during the Spring Festival period, and developed towards multiple fields such as market research and cultural research. Future research on Spring Festival Galas should improve the social thinking of program content and creative subjects, pay attention to the perspective of social contexts such as market and culture, better conduct Spring Festival Gala research, and promote the practice of Spring Festival Galas.

Key words: Spring Festival Gala, CCTV Spring Festival Gala, CiteSpace, knowledge graph, bibliometrics