Abstract:

In response to the new situation and tasks of cultural construction, Shanghai has actively promoted the development of red cultural intellectual property (IP), forming a large-scale linkage effect in the fields of literature, film and television, and stage arts. This not only serves as an important means for literary and artistic creation to practice XI Jinping’s cultural ideology, inherit the fine traditions of leftist culture, and enhance the city’s cultural soft power, but also provides a Shanghai model for the construction of theoretical practices in red literature and art for the new era. In the process of vigorously building the best practice ground for XI Jinping’s cultural ideology, Shanghai’s red literature and art creation should further refine its people-oriented attributes, enhance its national perspective, and propose new viewpoints and methods for theories of red literature and art creation at the current stage.

Key words: XI Jinping’s cultural ideology, red literature and art creation, theoretical practice, Shanghai model