广告对儿童影响的国际研究态势——基于Web of Science的知识图谱分析（2006—2023）

SHANGHAI VISION ›› 2024, Vol. 0 ›› Issue (2): 50-57.

• Theoretical Research • Previous Articles Next Articles

International Research Trends on the Impact of Advertising on Children: A Knowledge Graph Analysis Based on Web of Science (2006-2023)

ZHANG Ruizhi, JIANG Li

Online:2024-02-20 Published:2024-09-27

Abstract

Abstract:

Children are in a stage of rapid physiological and psychological development, and advertisement has a significant impact on this sensitive group.This paper presented a visual analysis of 323 papers from Web of Science core databases from 2006 to 2023. From 2016 to 2021, the academic vitality of research on the impact of advertising on children has been significantly enhanced. Over the past 18 years, a clear network of cooperation has been formed among authors, countries, and institutions. Universities are the core force in this field of research. The research trends in this field are divided into three stages. The research hotspots include four aspects: children's advertising literacy and advertising susceptibility, unhealthy advertising promoting children's unhealthy consumption, implanted advertising hindering children's advertising recognition ability, and children's brand attachment to food advertising. In future research, advertisement will be more integrated with social media, data tracking, and artificial intelligence, and the forms of advertisement's impact on children will also be more diverse and covert.

Key words: advertising, children, knowledge graph, advertising literacy, advertising susceptibility

ZHANG Ruizhi, JIANG Li. International Research Trends on the Impact of Advertising on Children: A Knowledge Graph Analysis Based on Web of Science (2006-2023)[J].SHANGHAI VISION, 2024, 0(2): 50-57.

Figures/Tables 7

References 34

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排序	被引频次	发表年份	论文标题
1	657	2009	Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies 酒精广告和媒体曝光对青少年酒精使用的影响：纵向研究的系统回顾
2	578	2009	Priming effects of television food advertising on eating behavior 电视食品广告对饮食行为的启动效应
3	325	2016	Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults 广告作为消费的提示：急性暴露于不健康食品和非酒精饮料广告对儿童和成人摄入量影响的系统回顾和荟萃分析
4	248	2011	Exposure to food advertising on television: associations with children's fast food and soft drink consumption and obesity 接触电视上的食品广告：儿童快餐和软饮料消费与肥胖的关系
5	244	2016	Influence of unhealthy food and beverage marketing on children's dietary intake and preference: a systematic review and meta-analysis of randomized trials 不健康食品和饮料营销对儿童饮食摄入和偏好的影响：随机试验的系统回顾和荟萃分析

International Research Trends on the Impact of Advertising on Children: A Knowledge Graph Analysis Based on Web of Science (2006-2023)

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