Abstract:

The program “Fragrance Fills the Courtyard: National Colors” presented at the 2023 Spring Festival Gala by the China Media Group employs digital creative expression to showcase the artistic charm of traditional Chinese colors. It not only presents the beauty and charm of Oriental aesthetics, but also fully demonstrates the value and confidence of China’s excellent traditional culture. Starting from the perspective of cultural confidence, this article analyzes the visual creative expression of “Fragrance Fills the Courtyard: National Colors” from four aspects: vivid narrative, visual impact, integration of scenes, and innovative fusion. The aim is to innovate the mode of the dissemination of excellent traditional Chinese culture, promote its inheritance and development, and summon up the spiritual strength of the people.

Key words: “Fragrance Fills the Courtyard: National Colors”, traditional Chinese colors, cultural confidence, visual creative expression, Oriental aesthetics