Abstract:

In the new era, intangible cultural heritage has shown vigorous vitality, especially under the support of national policies, its inheritance path and educational value have received unprecedented attention. In recent years, with the production and circulation of intangible cultural heritage products and the introduction of intangible cultural heritage into communities and campuses, it has activated its widespread dissemination in the people. As a Shanghai level intangible heritage, Xijiao peasant painting carries Shanghai's cultural memory and local nostalgia, and its inheritance and educational value are gradually discovered. It can be found that the strong practicability and the reappearance of ritual art make it possible for the marketization of Xijiao peasant painting. The unique aesthetic significance and rich culture make the educational value of Xijiao peasant painting stand out.

Key words: Xijiao peasant painting, inheritance path, marketization, cultural characteristics, educational value