Abstract:

In the strategic initiative of Chinese Culture Going Global, digital cultural pro-ducts have become a crucial medium for international representation. This phenomenon gains particular significance from the perspective of Public Goods Theory, as international public goods demonstrate desired influential outcomes due to their alignment with audience needs, non-competitive consumption aspects, and non-exclusive benefits. However, challenges such as the uncertainty of primary providers, the dynamics of media agenda-setting, and the free-rider issue somewhat hinder the effective dissemination of these goods on a global scale. To surmount these challenges, future strategies should focus on diversifying suppliers, redefining the media landscape, and innovating economic incentive structures. These efforts are essential not only to enhance the development of international public goods and digital culture but also to reinforce the global impact of Chinese Culture Going Global.

Key words: public goods theory, Chinese Culture Going Global, international public goods, digital culture