Abstract:

SIVA’s innovative education reform over a decade is the supportive foundation for the establishment of a top Institute for the Cultural Entrepreneurship. The institute should adhere to the pioneering spirit of innovation and pragmatism, be dedicated to the surveys and theoretical studies on education, cultural heritage and advance, and the development of the cultural industries, focuses on the researches of significance such as cultural communication, innovation and originality, cultural contexts in communication and the development of cultural industries so that it can become a high level academic forum with distinctive characteristics to be known for its significant influence in China’s research of the cultural industries.

Key words: Cultural Industries, Originality & Innovation, Cultural Contexts